Rich, 1st party data that is generated real time during both the purchase decision and the user’s experience.
We capture the preferences, trade-offs, and decisions of shoppers as they make their purchase. We know the experiences of people with their new product. Shopper and Consumer Intelligence refined.
Shopper profiles are important to OEMs and retailers. Especially profiles of shoppers who prefer - or doesn’t prefer - a particular product. We construct profiles of the typical - or untypical - shopper and show variations on several dimensions (time, location, socio-ecomonic group).