simply DATA
Rich, 1st party data that is generated real time during both the purchase decision and the user’s experience.
We capture the preferences, trade-offs, and decisions of shoppers as they make their purchase. We know the experiences of people with their new product. Shopper and Consumer Intelligence refined.
simply UNIQUE
Digital Ears
Imagine digitally capturing the conversation between a shopper and a knowledgeable, agnostic, salesperson. It’s available now, from electronics and automobiles, to all sorts of consumer products.
Why Buy My Product?
Find out why consumers buy your product, and why they don’t. Do they change their mind if my price changes? If a competitor’s price goes up? If I advertise? Tremendous insights into the buyer decision process.
Digital Helper
Situation: the consumer needs help with her car, or TV, or even a hospital nurse with her testing device. Now, you can get rapid insights into what issues they are facing - critical when you launch a new product. How does your experience compare to your competitors’ products?
Who Buys My Product?
Situation: the consumer needs help with her car, or TV, or even a hospital nurse with her testing device. Now, you can get rapid insights into what issues they are facing - critical when you launch a new product. How does your experience compare to your competitors’ products?
simply PROFILE
Shopper profiles are important to OEMs and retailers. Especially profiles of shoppers who prefer - or doesn’t prefer - a particular product. We construct profiles of the typical - or untypical - shopper and show variations on several dimensions (time, location, socio-ecomonic group).
