Rethinking the way customers learn, enjoy and troubleshoot.

Educates and supports your customer on the product or service the have purchased through interactive guides, videos and apps that rethink the way customers learn, enjoy and troubleshoot their purchases. This solution can also be used to support and train Customer Service Representatives or Sales Associates.

Learn more about SimplyLearn

Help customers find what they’re looking for.

Helps your customer find and choose the right product or service to intuitively meet their needs both in-store, or on-web with easy-to-use, self-help applications that cater to even the most non-technical consumer.

Learn more about SimplySelect

About

We are Simply Interactive Inc.

We are people-centric. We know how and what people need to learn in order to enjoy their products. We create solutions that help businesses improve and evolve their customer experience.

Our background in interactive design and our strong foundational understanding of how people learn, shop, and buy enables us to bridge the gap between businesses and their customers.

Since 2008, we’ve worked with leaders in the Telecommunication, Consumer Electronic, Automotive, and Retail industries to create web and mobile support solutions, improve online engagement, even creating branding campaigns. We are the dominant player in the world of web-based customer interaction and support technology, employing the largest database of consumer electronic devices.

Our tools help people understand the latest electronics, master their car’s or even Facebook’s complex features, select the right product or services they require without human input, even connect with the vineyard that produces their favorite wine.

Our strategy is to produce the best self-learning tools implementing the latest technologies. We stay at the forefront of industry standards with our continued focus on how customers learn and make purchasing decisions, all while passing along significant cost and time savings to our clients.

Our approach provides the best customer care as well as increases positive interactions with customers – improving loyalty and satisfaction. Call center associates provide faster, higher quality support and store managers educate their staff using our solutions.

We produce all the necessary tools for users to help themselves. They are intuitive and easy to use.

Simply Interactive Inc. is based in Boston, Massachusetts, with offices in Europe. Coming to Asia in 2014.

How we work

We are fundamentalists. Our work is about anticipating what customers need.

First, we learn about your customer: what information do they need in order to buy, use, troubleshoot, and enjoy your product? We take considerable effort to understand your customer and we put that information to work for you.

Then, how can we maintain a positive and continuing relationship with your customers? By delivering our content in an intuitive and responsive user interface. We employ impactful text, images, videos and animations to keep our users learning about their products.

Our fundamentalism extends all the way to our method of capturing content: we physically use every device, vehicle, and software ourselves. This means that our content is grounded in the real world, from hands-on experience, not a manufacturers’ manual.

We are device and browser agnostic. Our real-time content can be delivered in a variety of incarnations: pre-loaded onto in-store tablets, integrated into your existing website, contained within in an app accessible from a portable device.

Dr. Thomas A. Poynter, CEO

Connect with Thomas on Linkedin

Dr. Thomas A. Poynter has spent most of his life creating competitive enterprises and solving strategic problems.

Fresh out of graduate school, he helped a Canadian investor form several companies—including one of the highest margin underwriters in Canada.

Afterwards, Thomas enrolled in the London Business School and completed a PhD in Business Policy. He subsequently taught at the School of Business at the University of Western Ontario and the Sloan School at Massachusetts Institute of Technology.

During his academic career, he worked closely with a variety of companies. Confronting and solving the challenges they faced, he expertly helped them restructure and reposition their business models for greater success. Retailers, automakers and petrochemical companies all benefitted from his innovative, technological approach.

Thomas then founded The Transitions Group, Inc.—a non-traditional consulting firm—with colleagues from MIT and Harvard. One of their first clients was a Nordic snow tire manufacturer. Others included Nokia, Pininfarina SpA, the Volkswagen Audi Group and BP Oil Europe—where they completely reformulated and redeployed their downstream strategy.

In 2008, he formed Simply Interactive, Inc. to help consumers understand and enjoy the growing assortment of personal electronics on the market.

Aside from serving as the company’s owner and CEO, Thomas is an avid sportsman (skiing, swimming, rowing and running). When not in the office, he’s usually swimming in, sailing or walking on the shores of the Atlantic Ocean.

About

We are Simply Interactive Inc.

We are people-centric. We know how and what people need to learn in order to enjoy their products. We create solutions that help businesses improve and evolve their customer experience.

Our background in interactive design and our strong foundational understanding of how people learn, shop, and buy enables us to bridge the gap between businesses and their customers.

Since 2008, we’ve worked with leaders in the Telecommunication, Consumer Electronic, Automotive, and Retail industries to create web and mobile support solutions, improve online engagement, even creating branding campaigns. We are the dominant player in the world of web-based customer interaction and support technology, employing the largest database of consumer electronic devices.

Our tools help people understand the latest electronics, master their car’s or even Facebook’s complex features, select the right product or services they require without human input, even connect with the vineyard that produces their favorite wine.

Our strategy is to produce the best self-learning tools implementing the latest technologies. We stay at the forefront of industry standards with our continued focus on how customers learn and make purchasing decisions, all while passing along significant cost and time savings to our clients.

Our approach provides the best customer care as well as increases positive interactions with customers – improving loyalty and satisfaction. Call center associates provide faster, higher quality support and store managers educate their staff using our solutions.

We produce all the necessary tools for users to help themselves. They are intuitive and easy to use.

Simply Interactive Inc. is based in Boston, Massachusetts, with offices in Europe. Coming to Asia in 2014.

How we work

We are fundamentalists. Our work is about anticipating what customers need.

First, we learn about your customer: what information do they need in order to buy, use, troubleshoot, and enjoy your product? We take considerable effort to understand your customer and we put that information to work for you.

Then, how can we maintain a positive and continuing relationship with your customers? By delivering our content in an intuitive and responsive user interface. We employ impactful text, images, videos and animations to keep our users learning about their products.

Our fundamentalism extends all the way to our method of capturing content: we physically use every device, vehicle, and software ourselves. This means that our content is grounded in the real world, from hands-on experience, not a manufacturers’ manual.

We are device and browser agnostic. Our real-time content can be delivered in a variety of incarnations: pre-loaded onto in-store tablets, integrated into your existing website, contained within in an app accessible from a portable device.

Dr. Thomas A. Poynter, CEO

Connect with Thomas on Linkedin

Dr. Thomas A. Poynter has spent most of his life creating competitive enterprises and solving strategic problems.

Fresh out of graduate school, he helped a Canadian investor form several companies—including one of the highest margin underwriters in Canada.

Afterwards, Thomas enrolled in the London Business School and completed a PhD in Business Policy. He subsequently taught at the School of Business at the University of Western Ontario and the Sloan School at Massachusetts Institute of Technology.

During his academic career, he worked closely with a variety of companies. Confronting and solving the challenges they faced, he expertly helped them restructure and reposition their business models for greater success. Retailers, automakers and petrochemical companies all benefitted from his innovative, technological approach.

Thomas then founded The Transitions Group, Inc.—a non-traditional consulting firm—with colleagues from MIT and Harvard. One of their first clients was a Nordic snow tire manufacturer. Others included Nokia, Pininfarina SpA, the Volkswagen Audi Group and BP Oil Europe—where they completely reformulated and redeployed their downstream strategy.

In 2008, he formed Simply Interactive, Inc. to help consumers understand and enjoy the growing assortment of personal electronics on the market.

Aside from serving as the company’s owner and CEO, Thomas is an avid sportsman (skiing, swimming, rowing and running). When not in the office, he’s usually swimming in, sailing or walking on the shores of the Atlantic Ocean.

About

We are Simply Interactive Inc.

We are people-centric. We know how and what people need to learn in order to enjoy their products. We create solutions that help businesses improve and evolve their customer experience.

Our background in interactive design and our strong foundational understanding of how people learn, shop, and buy enables us to bridge the gap between businesses and their customers.

Since 2008, we’ve worked with leaders in the Telecommunication, Consumer Electronic, Automotive, and Retail industries to create web and mobile support solutions, improve online engagement, even creating branding campaigns. We are the dominant player in the world of web-based customer interaction and support technology, employing the largest database of consumer electronic devices.

Our tools help people understand the latest electronics, master their car’s or even Facebook’s complex features, select the right product or services they require without human input, even connect with the vineyard that produces their favorite wine.

Our strategy is to produce the best self-learning tools implementing the latest technologies. We stay at the forefront of industry standards with our continued focus on how customers learn and make purchasing decisions, all while passing along significant cost and time savings to our clients.

Our approach provides the best customer care as well as increases positive interactions with customers – improving loyalty and satisfaction. Call center associates provide faster, higher quality support and store managers educate their staff using our solutions.

We produce all the necessary tools for users to help themselves. They are intuitive and easy to use.

Simply Interactive Inc. is based in Boston, Massachusetts, with offices in Europe. Coming to Asia in 2014.

How we work

We are fundamentalists. Our work is about anticipating what customers need.

First, we learn about your customer: what information do they need in order to buy, use, troubleshoot, and enjoy your product? We take considerable effort to understand your customer and we put that information to work for you.

Then, how can we maintain a positive and continuing relationship with your customers? By delivering our content in an intuitive and responsive user interface. We employ impactful text, images, videos and animations to keep our users learning about their products.

Our fundamentalism extends all the way to our method of capturing content: we physically use every device, vehicle, and software ourselves. This means that our content is grounded in the real world, from hands-on experience, not a manufacturers’ manual.

We are device and browser agnostic. Our real-time content can be delivered in a variety of incarnations: pre-loaded onto in-store tablets, integrated into your existing website, contained within in an app accessible from a portable device.

Dr. Thomas A. Poynter, CEO

Connect with Thomas on Linkedin

Dr. Thomas A. Poynter has spent most of his life creating competitive enterprises and solving strategic problems.

Fresh out of graduate school, he helped a Canadian investor form several companies—including one of the highest margin underwriters in Canada.

Afterwards, Thomas enrolled in the London Business School and completed a PhD in Business Policy. He subsequently taught at the School of Business at the University of Western Ontario and the Sloan School at Massachusetts Institute of Technology.

During his academic career, he worked closely with a variety of companies. Confronting and solving the challenges they faced, he expertly helped them restructure and reposition their business models for greater success. Retailers, automakers and petrochemical companies all benefitted from his innovative, technological approach.

Thomas then founded The Transitions Group, Inc.—a non-traditional consulting firm—with colleagues from MIT and Harvard. One of their first clients was a Nordic snow tire manufacturer. Others included Nokia, Pininfarina SpA, the Volkswagen Audi Group and BP Oil Europe—where they completely reformulated and redeployed their downstream strategy.

In 2008, he formed Simply Interactive, Inc. to help consumers understand and enjoy the growing assortment of personal electronics on the market.

Aside from serving as the company’s owner and CEO, Thomas is an avid sportsman (skiing, swimming, rowing and running). When not in the office, he’s usually swimming in, sailing or walking on the shores of the Atlantic Ocean.